business for profit
in our land,
Coffee for Peace, Warner Music Canada, partner at 2014 Juno Awards
March 28, 2014 WINNIPEG, Manitoba–(CANADIAN CHRISTIAN NEWS SERVICE)–Coffee for Peace (CFP) is working with Warner Music Canada at their 2014 Juno Awards celebrations in Winnipeg, this weekend, March 29-30, 2014. The hope is to build the awareness and profile of CFP and its conflict reduction work.
CFP is a fairly traded coffee grown by indigenous Filipino farmers in conflict areas. Since inception, farmers have increased income from their coffee by 200%.
The increased income has resulted in practical quality of life improvements for farmers and their families: children now have rubber boots instead of slipping down muddy slopes in flip flops during the rainy season; parents can buy notebooks and school bags for their children; families who previously lived in fragile structures made of bamboo and coconut now have cement block homes that better withstand storms.
Enhancing quality of life is key to building peace, says Joji Pantoja, a former Winnipegger and now the Chief Financial Officer of CFP in the Philippines.
"Where people find dignity, there also you will find peaceful living. A fair income means secure shelter, improved diets, and the tools and knowledge to improve the environment and growing conditions for crops. All these elements reduce conflict,” says Pantoja. Twenty-five per cent of CFP sales are re-invested in peace building work such as training in negotiation and violence reduction strategies.
“We are extremely excited by the possibilities of introducing Coffee for Peace at the 2014 Junos. I would love to introduce my indigenous coffee growers to any Canadian music artist willing to visit us,” she adds.
CFP has provided a valuable medium for dialogue between rebel groups, indigenous tribes, corporate plantations, and the Filipino government’s military. CFP’s partner, Peacebuilder’s Community Inc., has been instrumental in contributing a channel for dialogue between the government and the Moro Islamic Rebel Front, and other stakeholder after a conflict that erupted in 2007. PBCI is also supported by Mennonite Church Canada
For further information:
Contact: Dan Dyck
Phone: (204) 888-6781
Creating opportunities for economically disadvantaged producers
Fair Trade is a strategy for poverty alleviation and sustainable
development. Its purpose is to create opportunities for producers who have
been economically disadvantaged or marginalized by the conventional
Transparency and accountability
Fair Trade involves transparent management and commercial relations to
deal fairly and respectfully with trading partners.
Fair Trade is a means to develop producers’ independence. Fair Trade
relationships provide continuity, during which producers and their
marketing organizations can improve their management skills and their
access to new markets.
Promoting Fair Trade
Fair Trade Organizations raise awareness of Fair Trade and the
possibility of greater justice in world trade. They provide their
customers with information about the organization, the products, and in
what conditions they are made. They use honest advertising and marketing
techniques and aim for the highest standards in product quality and
Payment of a fair price
A fair price in the regional or local context is one that has been
agreed through dialogue and participation. It covers not only the costs of
production but enables production which is socially just and
environmentally sound. It provides fair pay to the producers and takes
into account the principle of equal pay for equal work by women and men.
Fair Traders ensure prompt payment to their partners and, whenever
possible, help producers with access to pre-harvest or pre-production
Fair Trade means that women’s work is properly valued and rewarded.
Women are always paid for their contribution to the production process and
are empowered in their organizations.
Fair Trade means a safe and healthy working environment for producers.
The participation of children (if any) does not adversely affect their
well-being, security, educational requirements and need for play and
conforms to the UN Convention on the Rights of the Child as well as the
law and norms in the local context.
Fair Trade Organizations respect the UN Convention on the Rights of
the Child, as well as local laws and social norms in order to ensure that
the participation of children in production processes of fairly traded
articles (if any) does not adversely affect their well-being, security,
educational requirements and need for play. Organizations working directly
with informally organised producers disclose the involvement of children
Fair Trade actively encourages better environmental practices and the
application of responsible methods of production.
Fair Trade Organizations trade with concern for the social, economic
and environmental well-being of marginalized small producers and do not
maximise profit at their expense. They maintain long-term relationships
based on solidarity, trust and mutual respect that contribute to the
promotion and growth of Fair Trade. Whenever possible producers are
assisted with access to pre-harvest or pre-production advance payment.