Vancouver, Canada
Davao, Philippines

We are
a community
of conscientious
 individuals who
are passionate
to spouse
business for profit
and address
social issues
that concerns
our farmers,
our environment,
peace situation
in our land,
 by advocating
Fair Trade
in the
coffee industry.



Coffee for Peace, Warner Music Canada, partner at 2014 Juno Awards

March 28, 2014 WINNIPEG, Manitoba–(CANADIAN CHRISTIAN NEWS SERVICE)–Coffee for Peace (CFP) is working with Warner Music Canada at their 2014 Juno Awards celebrations in Winnipeg, this weekend, March 29-30, 2014. The hope is to build the awareness and profile of CFP and its conflict reduction work.

CFP is a fairly traded coffee grown by indigenous Filipino farmers in conflict areas. Since inception, farmers have increased income from their coffee by 200%.

The increased income has resulted in practical quality of life improvements for farmers and their families: children now have rubber boots instead of slipping down muddy slopes in flip flops during the rainy season; parents can buy notebooks and school bags for their children; families who previously lived in fragile structures made of bamboo and coconut now have cement block homes that better withstand storms.

Enhancing quality of life is key to building peace, says Joji Pantoja, a former Winnipegger and now the Chief Financial Officer of CFP in the Philippines.

"Where people find dignity, there also you will find peaceful living. A fair income means secure shelter, improved diets, and the tools and knowledge to improve the environment and growing conditions for crops. All these elements reduce conflict,” says Pantoja. Twenty-five per cent of CFP sales are re-invested in peace building work such as training in negotiation and violence reduction strategies.

“We are extremely excited by the possibilities of introducing Coffee for Peace at the 2014 Junos. I would love to introduce my indigenous coffee growers to any Canadian music artist willing to visit us,” she adds.

CFP has provided a valuable medium for dialogue between rebel groups, indigenous tribes, corporate plantations, and the Filipino government’s military. CFP’s partner, Peacebuilder’s Community Inc., has been instrumental in contributing a channel for dialogue between the government and the Moro Islamic Rebel Front, and other stakeholder after a conflict that erupted in 2007. PBCI is also supported by Mennonite Church Canada

For further information:
Contact: Dan Dyck
Phone: (204) 888-6781


Creating opportunities for economically disadvantaged producers
Fair Trade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers who have been economically disadvantaged or marginalized by the conventional trading system.

Transparency and accountability
Fair Trade involves transparent management and commercial relations to deal fairly and respectfully with trading partners.

Capacity building
Fair Trade is a means to develop producers’ independence. Fair Trade relationships provide continuity, during which producers and their marketing organizations can improve their management skills and their access to new markets.
Promoting Fair Trade
Fair Trade Organizations raise awareness of Fair Trade and the possibility of greater justice in world trade. They provide their customers with information about the organization, the products, and in what conditions they are made. They use honest advertising and marketing techniques and aim for the highest standards in product quality and packing.
Payment of a fair price
A fair price in the regional or local context is one that has been agreed through dialogue and participation. It covers not only the costs of production but enables production which is socially just and environmentally sound. It provides fair pay to the producers and takes into account the principle of equal pay for equal work by women and men. Fair Traders ensure prompt payment to their partners and, whenever possible, help producers with access to pre-harvest or pre-production financing.
Gender Equity
Fair Trade means that women’s work is properly valued and rewarded. Women are always paid for their contribution to the production process and are empowered in their organizations.
Working conditions
Fair Trade means a safe and healthy working environment for producers. The participation of children (if any) does not adversely affect their well-being, security, educational requirements and need for play and conforms to the UN Convention on the Rights of the Child as well as the law and norms in the local context.
Child Labour
Fair Trade Organizations respect the UN Convention on the Rights of the Child, as well as local laws and social norms in order to ensure that the participation of children in production processes of fairly traded articles (if any) does not adversely affect their well-being, security, educational requirements and need for play. Organizations working directly with informally organised producers disclose the involvement of children in production.
The environment
Fair Trade actively encourages better environmental practices and the application of responsible methods of production.

Trade Relations
Fair Trade Organizations trade with concern for the social, economic and environmental well-being of marginalized small producers and do not maximise profit at their expense. They maintain long-term relationships based on solidarity, trust and mutual respect that contribute to the promotion and growth of Fair Trade. Whenever possible producers are assisted with access to pre-harvest or pre-production advance payment.




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