Our Vision

We are being taught by the Indigenous People in the Philippines
to join them as they journey towards their right to self determination.

We will support their view of their future and we will
help preserve and nurture their respective Ancestral Domains.

We have learned to respect the dreams of their elders
and we are enriched by listening to the visions of their young people.

We will walk with them towards their dream of a sustainable
livelihood that respects their culture and dignity as a people.

We are seeing a lot of Indigenous People living on mountains
higher than 500 meters above sea level who have existing coffee trees.

We will share a coffee processing technology that would meet
the highest local and global standards at Fair Trade prices.

We are invited to look to the future when all the Indigenous People
in this land are trading fairly in local and global markets.

We will assist in developing their entrepreneurial skills by practising
direct trade philosophies and inclusive business models to the Coffee Industry.

We are facing the reality that our resources and the money earned,
may lead to conflict, if we as a community do not prepare or plan for our financial future.

We are invited to journey with community leaders and their people in basic conflict resolution approaches and financial management strategies, to ensure the sustainability of their culture and resources.

Coffee For Peace empowers poor communities through an inclusive business model which enhances community relationships, peace, and security. It began when Dann and Joji, peace builders in Mindanao, saw a need to promote harmony in areas torn by conflict or where people were victimized by an unjust system. The opportunity to promote harmony in these conflict areas and justice for people came in the form of coffee. A cup of coffee can carry the story of the producer to the consumer, waking both communities up to the value of quality.
Coffee for Peace was incorporated in April 15, 2008, with the mission to:

Protect our environment through ecologically sustainable farming

Uplift and empower farming communities

Socially and financially support peace efforts in the Philippines

Coffee for Peace works to increase the social, environmental, and economic quality of life in the Philippines.

Who are we? Meet Our Team!

We listen, we discuss, we advise and develop. We love people. And we make coffee, for peace.

Joji Felicitas B. Pantoja


Joji is the foremost female
social entrepreneur in Mindanao. She is CFP’s chief ambassador to the small-time farmers with whom we partner, training them in fair-trade principles and encouraging them to take control of each step in the coffee production process, so that they can maximize their earnings and improve their quality of life.

D. Byron B. Pantoja


Among Byron’s many duties
at Coffee For Peace, he manages the export side of the business, filling overseas orders for our coffee. He also trains our partners and employees in every aspect of the coffee business, from tree cultivation to brewing a world class latte, and each production stage between crop and cup.

Dawn Albert Pates

Operations & Marketing Manager

In addition to running the Davao City
café, where we showcase our coffee, Dawn specializes in marketing our products and sharing our vision with friends around the world. She is a tireless social networker, online and in person, forging our connections to other organizations and individuals who want to help empower the small farmers of the Philippines.

What Do People Say About Us?

Coffee for peace

MANILA, Philippines - From a political activist to being a peace activist, Joji Pantoja knows what transformation can do to a person. Whether a farmer or an advocate, the change starts from within. And even in farming and planting coffee, the being...

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Coffee for Peace isn't just any ordinary coffee shop. The ambiance of the coffee shop indeed was peaceful and I loved its interior design. From floor to ceiling, it's decorated with Filipino crafts and most of all, it displayed fresh coffee beans in a bag...

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Coffee for Peace ships beans to Canada

Coffee for Peace (CFP) is the initiative of Joji Pantoja who with her husband Daniel, is a Mennonite Church Canada worker in the Philippines through their ministry, Peacebuilders Community Inc. CFP sells organically cultivated, locally grown and roasted coffee beans for fair-trade prices...

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Little NGO shop serves ‘just’ brewed coffee

Coffee for Peace evolved from a fund-raising effort of the Peacebuilders Community, a nongovernment organization working for peace and reconciliation in conflict areas in Mindanao. We are doing a lot of things so the question was: How will we be able to sustain them...

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Coffee for Peace, Matina

Come by and try some of these tasty items!

What’s New?


  • July 26, 2015

Longtime Coffee For Peace (CFP) barista Catherine Moreno Olitao wants the Philippines’ small farmers to hold onto their land. She sees how the modern, globalized economy squeezes the life out of traditional family based agriculture... Read More


  • July 18, 2015

At the close of 2007, young Rassiere Ramos was near to despairing. Unable to pay his college tuition, he had recently been forced to drop out. Rassiere’s family had always been poor. He and his three siblings all longed to earn college degrees and find professional employment so... Read More

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